I often hear entrepreneurs and small business owners say they just don’t have time for social media.
What we discover is you just don’t have a plan.
You aren’t sure what to talk about, or who you are talking to. You post randomly without any focus.
Sound familiar?
So let’s get focused. Let's Post with Purpose.
Post with Purpose will take you from overwhelmed & confused trying to post on Facebook or Instagram, to having a workflow you can repeat consistently.
We will take away the overwhelm of what and when to post on social media by developing a consistent social media calendar around your key platform that will reach your ideal client.
We will level up your brand visibility with photo tips and brand styling that showcase you and your business. No fancy camera required.
We will build a workflow for Facebook or Instagram posts that consists of scroll stopping images, and a caption that tells a story, and offers a call to action.
We will go through the back of of Meta so you can learn the how-to's of scheduling posts, stories and reels.
Ready to go from overwhelmed and overthinking to posting with purpose?

What to Expect

17 videos with actionable steps to post with purpose through photography & social media. I don't just talk about the what, I show you the how!

  • Develop

    your Ideal Client, Customer or Community (ICA) so you can focus in on who you are directing your messaging to.
    Value $130

  • Plan

    a social media calendar with content pillars focusing on the key platform that reaches your ICA.
    Value $130

  • Photography

    tips and demonstrations to get you away from stock photos and showcase your products or services.
    Value $400

  • Styling

    intro to Canva so you can create recognizable custom branded graphics.
    Value $400

  • Create

    & batch content with scroll stopping images & social media posts that attract your ICA with an attention grabbing caption, a story and a call to action to encourage engagement.
    Value $160

  • Materials

    ICA worksheet, monthly content calendar, shoot list, and BONUS Instagram templates and a "Keepbook" that wraps it all up.
    Value $180

What is it like to work with Allison

Course Curriculum

    1. Welcome (video)

    1. Getting to know your ICA (video)

    2. Download: ICA Worksheet

    3. Create your ICA (video)

    4. Social Media Calendar (video)

    5. Download: Social Media Calendar

    6. Social Media Scheduling (video)

    7. Feedback Form

    1. Photo Tips (video)

    2. Demo 1: Flat-lay Photography with DSLR & iPhone (video)

    3. Lightroom Mobile Camera App (video)

    4. Demo 2 Lightroom Mobile (video)

    5. Demo 3: DIY Product Photography (video)

    6. Content Bank (video)

    7. Download: Shoot List

    8. Feedback Form

    1. Styling Tips (video)

    2. Intro to Canva (video)

    3. Canva's Brand Kit (video)

    4. Organize Your Photos in Canva (video)

    5. Template: Instagram Carousels (video)

    6. Template: Instagram Reels (video)

    7. Feedback Form

    1. Putting it all together (video)

    2. Download: Keepbook

    3. Demo: Using Direct Messaging in Instagram Stories. (video)

    4. Tag Me

    5. Course Feedback

About this course

  • $597.00
  • 28 lessons

Post With Purpose through Photography & Social Media

On Demand Workflow value of $1400

What others say

“Allison helped me understand the importance of social media, and posting with purpose. With her help I was able to make a calendar that made sense to me, and was easy for me to visualise what and when I was posting. I was able to learn the post photo taking techniques, with just using my phone. ”

Lindsey, Aqua Media AMI

“Allison recently put on what is, in my opinion, one of the best live demos of effective smartphone photography for social media. Her presentation was perfect for different level of smartphone users. She covered both the basics and more advanced features one can use to get stellar photography. But what really blew me away was the ease at which she performed her live demo, along with a wonderfully charming narration that had the whole crowd smiling. She knows her stuff, and is obviously very thoughtful about how she can teach others her wisdom! ”

Alison Knott, AlisonK Consulting

“Clearly Allison knows her stuff and is great at not only photography but also TEACHING others how to utilise her techniques to show our products. ”

Dr. Nicole, Atlantic Chiropractic

“Allison's "Post with Purpose" program is a must-have for any DIY social media poster. A few hours with her saved me oodles of time and showcased my products in a much more professional way. I can't recommend her enough”

Mary Ann, Your Spiritual Hostess

“Allison knows what works in promoting a business and I am grateful to have her expertise and kindness while I learned to post with purpose from her training and skills.”

Jeannie, Mortgage Broker

Let's Get FOCUSED!

FAQ

  • I don't do well with lectured courses, how is this different?

    I don't either. This course has instructional videos, recorded demos and worksheets. Follow along, do the work, rewind and work at your own pace.

  • Is this course right for me?

    This is for you if you use Facebook or Instagram, but want to understand a better workflow of how to use if for your business.
    This is for you if you want to reach your ideal clients with scroll stopping images, branded graphics and captions that invite engagement with calls to action.

  • Who is this course NOT for

    This is not for those looking for the technical side. We do not go into multiple platforms or analytics.

  • Is there a refund policy?

    No. This is a digital product with immediate downloads.

Hi, I'm Allison Smith

photographer, social media coach and founder of Dandelion Digital.

I work with new entrepreneurs and small business owners to post with purpose through photography & social media.

I come from a world of events and supporting local small businesses. When a cross country move took me from a job I loved as an event photographer and social media manager I transitioned from full time employee to full time entrepreneur.

Through covid I had been coaching private clients and workplace education through zoom how to level up their brand visibility by posting with purpose through photography and social media.

Those lesson are now on demand for you.
Allison Smith, Dandelion Digital

Post with purpose, through photography & social media